Counter Beyond Gloss is back!!! She’s baaaack and better than ever! If you loved Beautycounter Beyond Gloss, (which you likely did because sooo many people have been asking for this) you will be happy to know this longtime favorite is returning under the Counter brand!
Beyond Gloss was always one of my favorite lip products. I love a glossy lip, but I do not love the sticky feeling that comes with many glosses. The original Beyond Gloss gave lips comfortable shine, easy color, and a smooth feel that made it simple to wear every day.
The new Counter Beyond Gloss brings that same idea forward with clean color, lip-conditioning care, a cushiony non-tacky finish, and the soft scent of organic Madagascan vanilla and let me tell you, I am already obsessed with the Bare Shimmer and Peony shades!!
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Here is what to know about the relaunch, plus why I think this is such an exciting return for former Beautycounter fans.
Shop Counter Beyond Gloss here.
Is Beautycounter Beyond Gloss Back?
Yes! Beautycounter Beyond Gloss is returning as Counter Beyond Gloss.
Counter is the relaunched brand formerly known as Beautycounter. While the brand name has changed, Counter is still locked in on their mission to bring safer products to everyone and they are also bringing back select customer favorites, including this beloved lip gloss.
If Beyond Gloss was once a staple in your purse, makeup bag, or car console, you’ll want to grab your new Counter Beyond Gloss!
If you are still catching up on the transition, you can read more in my Counter vs. Beautycounter guide.
What Is Counter Beyond Gloss?
Counter Beyond Gloss is a high-shine lip gloss made to look as good as it feels. It gives lips a healthy-looking wash of color and shine without the thick, sticky texture many people expect from gloss.
According to Counter, the formula is designed to provide clean color and lip-conditioning care in one easy step. It has a cushiony finish, a soft organic Madagascan vanilla scent, and a comfortable feel for everyday wear.
It is lip gloss all grown up!
She has not disappointed so far as I’ve tried Bare Shimmer, Quartz Shimmer, and Peony and I am loving every single one of them!!!
The new Counter Beyond Gloss definitely feels more nourishing and like it has skincare benefits, too.
I am impressed!
Why I Loved Beautycounter Beyond Gloss
I have always been more of a lip gloss person than a lipstick person. I like something that makes me feel pulled together without needing a full makeup look.
That is exactly why I loved Beautycounter Beyond Gloss. It gave my lips shine and color, but it never felt goopy or overly sticky. It glided on smoothly and made my lips look polished without asking for much effort.
The original formula was also easy to wear alone or layered over lipstick. For a quick makeup routine, I would reach for gloss on its own. When I wanted more color and shine, I would add it over a lip color.
What Makes Counter Beyond Gloss Different?
Counter Beyond Gloss is made for people who want shine without compromising on comfort or ingredient standards.
High shine without a sticky finish
A glossy lip can instantly make you look more awake and put together. Counter Beyond Gloss is designed to give lips high-impact shine with a soft, cushiony, non-tacky finish.
Clean color with skincare-inspired benefits
Counter describes Beyond Gloss as more than a typical lip gloss. The formula is made to condition lips while you wear it, helping them look smoother, softer, and healthier.
It also features Counter’s Lip Resilience Complex, which is designed to visibly smooth the look of lip lines, enhance the appearance of fuller-looking lips, and support a soft, supple look.
Thoughtful ingredient standards
Each ingredient is selected to meet its safety standards, including its proprietary CleanCoat Pigment process. The brand also shares that it uses nourishing plant oils instead of mineral oil in this gloss.
A soft vanilla scent
One detail I have always loved about Beyond Gloss is the hint of sweetness. The relaunched Counter Beyond Gloss has the soft scent of organic Madagascan vanilla, which makes applying it feel like a small treat without being too much.
So far I am really loving the Bare Shimmer shade but there are 8 other shades to check out as well! Counter Beyond Gloss is available in 9 gorgeous shades!
How to Apply Counter Beyond Gloss
Counter recommends using the applicator to swipe gloss directly onto your lips as desired. You can wear it alone for a simple, shiny lip or layer it over other products for extra dimension.
Try it with:
- Counter Lined & Primed Lip Defining Pencil for more definition
- Counter Sheer Genius Conditioning Lipstick for shine over lipstick
- Your favorite lip liner for a fuller-looking lip
I personally love gloss on its own for everyday errands, work-from-home days, or any time I want a little color without the upkeep of lipstick.
If you enjoy lipstick with a comfortable feel, you may also like my review of Counter Sheer Genius Conditioning Lipstick.
Counter Beyond Gloss vs. Beautycounter Beyond Gloss
The biggest change is the brand name. Beautycounter Beyond Gloss is now Counter Beyond Gloss.
Counter describes the returning gloss as a high-shine, clean-color lip product with conditioning care, a non-tacky feel, and organic Madagascan vanilla scent. Those are many of the same qualities that made the original gloss such a favorite.
Counter Beyond Gloss Lip Gloss Shades
The Counter Beyond Gloss is available in 9 gorgeous shades:
Bare Shimmer – neutral pink with shimmer (my favorite so far)
Brûlée – beige with shimmer
Dahlia – cool pink
Magnolia Shimmer – mauve with shimmer
Mulberry – vibrant plum
Peony – warm pink (close second fav!)
Quartz Shimmer – clear with shimmer (love this one, too)
Raspberry – bright pink
Rosewood – rosy brown
Who Will Love Counter Beyond Gloss?
Counter Beyond Gloss may be a great fit if you:
- Want shine without a sticky lip gloss feeling
- Prefer easy, wearable lip color
- Like a polished makeup look that takes very little time
- Want to layer gloss over lipstick or wear it on its own
- Are looking for a clean lip gloss from Counter
- Previously loved Beautycounter Beyond Gloss
If you are building a more thoughtful makeup bag, you can also read my guide to non-toxic lip gloss.
Where to Buy Counter Beyond Gloss
Counter Beyond Gloss is available through Counter. If you are ready to try it or restock a former favorite, you can shop through my link below!
Counter Beyond Gloss FAQs
Is Beautycounter Beyond Gloss the same as Counter Beyond Gloss?
Beautycounter Beyond Gloss is returning under the Counter brand as Counter Beyond Gloss. Counter describes the new gloss as a high-shine, non-tacky formula with clean color, lip-conditioning care, and a soft organic Madagascan vanilla scent.
Is Counter Beyond Gloss sticky?
Counter describes Beyond Gloss as having a cushiony, non-tacky finish. The original Beautycounter Beyond Gloss was also known for its smooth, comfortable feel rather than a thick or sticky texture.
Can I wear Counter Beyond Gloss over lipstick?
Yes. You can wear Counter Beyond Gloss alone or layer it over lipstick. It can also be paired with lip liner for more definition.
Does Counter Beyond Gloss have a scent?
Yes. Counter Beyond Gloss has a soft scent of organic Madagascan vanilla.
Is Counter Beyond Gloss a clean lip gloss?
Counter describes Beyond Gloss as clean color made with thoughtfully selected ingredients that meet the brand’s safety standards. If you have ingredient concerns or sensitivities, review the complete ingredient list on the live product page before purchasing.
My Final Thoughts on the Beyond Gloss Relaunch
I am genuinely excited to see Beyond Gloss return! It was one of those easy products that made getting ready feel simple. A swipe of gloss added color, shine, and a little confidence without needing a complicated makeup routine.
If you loved Beautycounter Beyond Gloss before, Counter Beyond Gloss is a return worth celebrating. And if you never got to try it the first time around, this is your chance to see why so many of us have missed it!!
