A common question I get from time to time from women who are either pregnant or are expecting to become pregnant is about safety of their products (which makes total sense!!!) and they often want to know are Counter products safe during pregnancy? To that I can happily and confidently answer, YES! Counter beauty products are safe during pregnancy! You can definitely use Counter while pregnant! 🙂
I can only imagine that embarking on motherhood is a time that comes with very careful consideration of everything you are consuming and I am happy to put your mind at ease when it comes to your skincare and makeup. If it is Counter, then it’s safe for pregnancy! Here’s the nitty gritty.
The following content may contain affiliate links which means I might earn a small commission when you make a purchase. This is at no extra cost to you (think of it as a high-five for pointing you in the right direction). And just so we’re clear, I only recommend products I genuinely love, use, and have thoroughly vetted.

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I also have these additional articles to help you along your journey to clean skincare and clean makeup!
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Are Counter Products Safe During Pregnancy?
Safety drives everything at Counter which is why I can confidently say yes, Counter products are safe to use during pregnancy. Safety is truly what the Counter brand was built upon. Counter has put in place rigorous safety screening processes. They carefully screen and assess each of their ingredients for 23 distinct, safety endpoints, including carcinogenicity, developmental toxicity, and reproductive toxicity. How many other beauty brands can say THAT?!?
All Counter products are crafted with safety in mind, especially for those who might be extra vulnerable – like pregnant women and babies!
Counter is also well known for their Counter Never List which is a list of more than 2,800 questionable or harmful chemicals that they will never use as ingredients in the products. Yes, 2,800!! This includes the nearly 1,700 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals screened by Counter and found to be of concern. Talk about going above and beyond.

Counter has committed to a health and safety standard that goes well beyond what is legally required in the United States. When you know better then you can DO better.
The other really neat thing that sets Counter apart is their commitment to ingredient transparency. Every ingredient used is listed on the product packaging and/or on the Counter website. They even disclose fragrance ingredients which is rare in the beauty industry. You know exactly what you are putting on your skin and ultimately into your body when you use Counter. This is really SO important because it gives you complete control over how you are spending your hard earned money.
If you are ever unsure about what is in a Counter product, you can simply look it up. No guessing here. The best part about Counter is the products are super safe AND they actually work! They are effective which is clearly a WIN! 🙂

Counter Products for the Whole Family
The fact you are here and you are asking questions like are Beautycounter products safe during pregnancy means you are working towards a better world for yourself and your family! Choosing Beautycounter or other safer products isn’t just a personal preference; it’s a stand for a safer future. By embracing clean beauty, you extend the care you have for your baby to the world they’ll grow up in. This is something to be proud of for sure!
Every action, no matter how small, contributes to the larger movement towards a cleaner and more responsible beauty industry. Wahoo!

One thing important to note is that pregnancy is different for everyone so you should always do what you feel is best for you. If you are ever unsure about using a certain product, check with your doctor and be sure to do what is most comfortable for you and your unique situation. At the end of the day, you are your best advocate.
I hope this helps answer the question are Counter products safe during pregnancy and helps to put your mind at ease when looking for a safer beauty brand! If you are reevaluating your skincare and makeup routine because you are now pregnant and looking to switch to safer – first of all, Congratulations! Second of all, fill out this quick questionnaire here and I will e-mail you back with your own personalized recommendations! 🙂





