By now you’ve likely heard that the brand formerly known as Beautycounter is back and relaunched as Counter! The reimagined clean beauty brand has been launching steadily over the last six months and many of us have been eagerly anticipating what we might see from Counter for the holiday season. The Counter Holiday 2025 Collection certainly did not disappoint with the Jellies Collectibles making an appearance and now the Counter Black Friday 2025 deals have dropped and they are SO GOOD!!
There’s nothing I love more than a good Black Friday sale especially when it’s from a brand that actually cares about safer ingredients and high-performing formulas.
This year Counter is bringing IT with the Counter Black Friday 2025 THX Event, otherwise known as the treat yourself because you survived 2025 sale we all deserve!
Whether you’re stocking up on your clean beauty staples or gifting smarter this season (high-five for thoughtful, intentional gifting), here’s exactly what you can expect from the Counter Black Friday 2025 event.
I am so excited and can’t wait to shop myself!
Don’t forget yourself as you’re checking off your gift list! 😉
The following content may contain affiliate links which means I might earn a small commission when you make a purchase. This is at no extra cost to you (think of it as a high-five for pointing you in the right direction). And just so we’re clear, I only recommend products I genuinely love, use, and have thoroughly vetted.
Counter Black Friday 2025 Sale Details
The Counter Black Friday 2025 deals are starting early so it’s a great opportunity to get a head start on checking off your holiday list with amazing savings and truly luxurious gifts!
The sale runs from:
November 17 at 12:01 AM PT through November 30 at 11:59 PM PT
This means you can finally shop a Black Friday event that doesn’t require you to sprint to your laptop at 5 a.m. the day after Thanksgiving.
Can you imagine having all of your shopping done before the turkey is even cut so that you can simply relax with your piece of pumpkin pie?! One can dream, right? Okay, here’s the details!
Save 25% Sitewide! Yes, Everything on the Counter website is 25% OFF
The star of the show:
25% savings sitewide on all Counter products.
If you’ve been waiting to refresh your skincare, upgrade your makeup, or add your favorite body essentials to your cart, take this as your sign.
From the best selling All Bright Vitamin C Serum to the lash-lifting Think Big Mascara and the fabulous Dew Skin Tinted moisturizer, everything is included.
This is the perfect time to:
- Restock your everyday must-haves
- Start building a clean beauty routine
- Try something new you’ve been eyeing
- Shop for holiday gifts that actually feel thoughtful and elevated
Counter is also offering an AMAZING gift with purchase this year, too, as part of the Counter Black Friday 2025 offers!
Counter Black Friday Gift With Purchase: Spend $200, Snag a Luxe Freebie
For orders of $200+, you get to choose between TWO incredible gift-with-purchase sets while supplies last.
I repeat: while. supplies. last. These always go fast.
Gift with Purchase Option 1: The Lip Service Trio
(Value $58 USD / $81 CAD)
This trio is basically a self-care moment disguised as a lip assortment.
It includes:
- NEW Peppermint Lip Scrub (full-size): A refreshing, gentle exfoliator that turns dry winter lips into smooth, soft magic.
- Clean Swipe Hyaluronic Lip Balm (Hint): Hydrating, subtly tinted, and perfect for the “I want to look alive on Zoom” vibe.
- Sheer Genius Conditioning Lipstick (Pearl): A universally flattering, sheer pearly shade that moisturizes while delivering a gorgeous glow.
If you’re a lippie girlie (hi, same!), this one is irresistible.
Gift with Purchase Option 2: The Essentialist Duo
(Value $55 USD / $77 CAD)
Minimalists, makeup lovers, and “I like my routine simple but stunning” women, this one’s for you.
You’ll get:
- Mini Think Big All-in-One Mascara: Lengthening, lifting, clean, and non-smudging. Basically, mascara that doesn’t betray you.
- Full-size Cheeky Clean Cream Blush (Nectar): The perfect peachy glow that makes you look like you drink enough water and always get 8 hours of sleep (even when you absolutely do not).
Both sets are actually useful, and honestly? These values are incredible!
Why the Counter Black Friday 2025 Sale Is Worth Shopping
This year’s Counter Black Friday 2025 savings really are something special!
It is so FUN to have this wonderful clean beauty brand back and available for purchase. I know many of you have been waiting to get your hands on your tried and true favorites.
Here’s why this sale hits different:
1. Clean beauty that’s truly safer
Counter (formerly Beautycounter) has some of the highest ingredient standards in the industry. No greenwashing. No hidden, questionable ingredients. Just thoughtfully created products that work beautifully.
2. Savings we don’t get often
25% off across the entire site is rare. This is the biggest savings event of the year.
3. These gift-with-purchase bundles are GOOD
Sometimes gift with purchase sets feel like an afterthought. Not these.
These are legit, high-value, actually-use-daily products.
4. Holiday gifting becomes stress-free
Clean beauty always feels intentional, thoughtful, and elevated.
No more panic-shopping in Target with zero plan.
Top Tips for Shopping the Counter Black Friday 2025 THX Event Like a Pro
Holiday gifting chaos is not the vibe:
- Make a cart ahead of time so you’re ready when the sale opens.
- Aim for $200+ so you will get a free gift set, the values are too good to pass up.
- Stock up on your everyday staples. Vitamin C serum, mascara, SPF… you know the drill.
- Gift sets go FAST, so don’t wait too long.
- Check your routine: this is the smartest time to upgrade anything you’re running low on or wanting to replace with a cleaner option.
This Is The Clean Beauty Sale of the Year
If you’ve been waiting for the perfect moment to switch to safer beauty, refresh your routine, or shop high-quality holiday gifts, this is your sign to add to cart, baby! The Counter Black Friday 2025 THX Event truly brings the value.
Want more gift ideas to help make your holiday shopping easier than ever?
I created gift guides for your bestie, coworker, and more!
Also, how amazing is this Clean Beauty Advent Calendar from Credo?! It’s valued at $416.00 and is only $175.00! This is so much fun to treat yourself to a little treat each day and try a new, clean brand OR break up the set into individual gifts or stocking stuffers! So many possibilities.
Happy (clean) shopping!
