The Counter Holiday 2025 collection is here and it is everything! Counter (formerly Beautycounter) relaunched this Summer and as usual, the Counter Holiday 2025 launch was highly anticipated and it does not disappoint! There’s something so exciting and magical about a fresh holiday launch with the cozy, classy packaging and the must have minis!
Whether you’re shopping for your bestie, your mom, or, let’s be real, yourself, these limited-edition clean beauty gift sets are basically self-care wrapped in a bow. Here’s your insider look at the full lineup of Counter Holiday 2025 (and why these will sell out faster than your favorite seasonal latte).
The Counter Holiday 2025 Collection
The Mini Serum Heroes Set – Your Glow Up Bestie
If you’ve ever wished you could pack all of your favorite serums without checking a bag, this one’s for you. The Mini Serum Heroes set features three of Counter’s best-selling serums in adorable, travel-ready bottles. This set includes the following heroes:
- Mini All Bright Vitamin C Serum (5ml): Two stable forms of vitamin C that instantly boost radiance and even out tone.
- Mini Counterglow Tri-Luronic Hydrating Serum (5ml): Think glass skin in a bottle, three types of hyaluronic acid deliver next-level plumpness.
- Mini Countertime Retinatural+ Advanced Super Serum (5ml): Counter’s clean retinol alternative for visibly firmer, smoother, “did-she-get-a-facial?” skin.
Why you’ll love it: The Mini Serum Heroes set is the perfect intro to Counter’s high-performing skincare line and ideal for travel, gifting, or acting like you’re that girl with a perfectly curated skincare shelf (because you are!).
I am personally so excited for this set because I travel a lot during the holidays and these are the perfect size to pack. The set, like many of the holiday sets, can be broken up too if you want to gift someone a serum AND a hand cream for example, perfect idea!
Countertime Travel Edit: Luxury in Mini Form
The best selling, fan favorite Countertime line is now carry-on approved, and she’s looking so chic. This five-piece Countertime Travel Edit set includes everything you need for glowing, firm, hydrated skin on the go:
- Lipid Defense Cleansing Oil
- Mineral Boost Essence
- Retinatural+ Advanced Super Serum
- Antioxidant Soft Cream
- Tetrapeptide Supreme Cream
Each product is powered by Counter’s signature Retinatural™ Complex, offering retinol-level results without the irritation.
Why you’ll love it: It’s basically the skincare equivalent of flying first class. This is an awesome, luxurious gift for the person who needs a clean skincare refresh.
Jellies Collectibles: Build Your Own Gloss Set
You know that friend who always has a lip gloss in every bag? Yeah, she definitely needs this and you probably do, too! 😉 This gift set is just so fun and is always a popular one. It is perfect for stocking stuffers, teacher gifts, hostess gifts, and more because the set can be broken up as well!
The Counter Jellies Collectibles let you customize your own 3- or 5-pack with sheer, high-shine, cushiony shades that feel as good as they look.
Choose from five juicy shades:
- Sorbet: Sheer blush pink with shimmer
- Peppermint: Icy white with silvery-teal shimmer
- Butterscotch: Sheer golden glow
- Éclair: Cocoa-brown, shimmer-free
- Papaya: Red-orange perfection
Why you’ll love it: Universally flattering, subtly sweet, so EASY to gift, and never sticky just like your favorite holiday rom-com.
Soft Touch Trio: Hand Cream Heaven
This might just be my favorite Counter Holiday 2025 gift set because it’s so practical and thoughtful! Who doesn’t want some hand cream close by during the dry, cold Winter months?
Say goodbye to dry winter hands with the Soft Touch Trio which features a set of three ultra-hydrating hand creams that feel like a spa treatment in your purse. They also smell incredible, too!
This gift set and the jellies gift set makes a perfect opportunity to pair a hand cream with a jelly for someone’s stocking or to have on hand for your favorite hostess this holiday season!
Scent lineup:
- Moroccan Rose: Grounding and elegant
- Tangerine Blossom: Bright and energizing
- Unscented: Simple and soothing
Infused with shea butter and jojoba oil, these fast-absorbing creams make perfect stocking stuffers or one for every handbag you own.
Why you’ll love it: Clean, hydrating, and not greasy (because no one wants slippery phone fingers).
Daily Hand Rituals: Clean Hands, Cozy Vibes
You wash your hands a million times a day so you might as well make it luxurious. This limited-edition Daily Hand Rituals duo includes:
- Softening Hand Wash with a gentle citrus scent
- Softening Hand Lotion with shea butter and jojoba oil
Both in the exclusive Tangerine Blossom fragrance that’s basically sunshine in a bottle and truly smells SO good!
Why you’ll love it: It’s everyday self-care that actually feels indulgent. Perfect for guest bathrooms, kitchens, or anywhere you want to feel a little fancy.
The Daily Hand Rituals set is also a great gift for someone who does a lot of entertaining during the holidays or even year around because they can keep it in their bathroom for guests. Maybe that someone is you?!
Petit Vault Vanity: The Chicest Gift of the Season
This is a totally new edition to the Counter line and I am so excited for it!
Finally, a travel case pretty enough to sit on your vanity! The Petit Vault Vanity is Counter’s first-ever collectible case, designed for travel, gifting, and general main-character moments.
This case has inner pockets, luxe satin lining, and recycled outer materials making it functional and fabulous.
Why you’ll love it: It makes packing feel like an aesthetic experience (and your clean beauty products deserve a proper home).
This really is the PERFECT gift to give (or get!).
Which set are you most excited about?
The best part about Counter’s holiday drops is that they are not just pretty packaging without true substance. When you gift Counter products, you are gifting with intention, thought, and purpose. Every product and gift set is thoughtfully formulated with clean, high performing ingredients that deliver actual results AND peace of mind which is priceless.
You and your loved ones don’t have to worry about any sketchy, questionable ingredients, toxins, or greenwashing. Better beauty is simple and oh, so giftable!
The Counter Holiday 2025 collection is limited edition and I expect them to sell out quickly as they always do so if something is catching your eye make sure you grab it sooner rather than later! Your gifting will be effortless this year with lovely clean beauty gift ideas that prove to be beautiful and thoughtful. Tis the season!
Learn more about the launch of Counter and the brand’s refreshed vision and commitment to the mission of safer products for everyone.
