The glow up we’ve all been waiting for has finally arrived! The clean beauty world just got a major upgrade because the Beautycounter relaunch is here as Counter and it is bringing some amazing energy with it including a new Counterglow skincare line which we’ll talk more about in a second!
She’s baaaack! No more needing to search “what happened to Beautycounter?” or “Is Beautycounter back open” because we now know that the new name and next chapter of the Beautycounter relaunch is here as Counter. I love the new name because it is simple, to the point, and stays true to the mission of countering the beauty industry. Counter’s mission is unchanged with a focus on health, safety, people, the planet, and advocacy.
You can also expect the same high quality, performing products with Counter that you grew to love with the Beautycounter brand.
And the first big moment of the Beautycounter relaunch? A skincare collection called Counterglow that’s as radiant as it sounds. It’s an exciting time! Let’s get into it and learn all about the new Counterglow collection!
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What is Counterglow?
Counterglow is a NEW skincare line as part of the Beautycounter relaunch with the new company, Counter! This is the first drop of the all new Counter line. It is similar to the old Beautycounter Countermatch line but reimagined and enhanced! This glow-boosting skincare collection is designed to simplify your routine and give you real results.
Think: hydration, radiance, and skin that actually looks healthy, even if your last facial was sometime in 2022. This line also gives you everything you need with just four products so no need to worry about some 12 step skincare routine.
Counterglow is formulated and optimized for normal to dry skin to help with dryness, dullness and hydration. You can for sure expect the best of the best in clean product innovation.
What’s Inside the Counterglow line?
The Counterglow line consists of the four main steps of your skincare routine including Cleanse, Prep, Treat, and Protect! You can always add in additional treat products such as the Counter Vitamin C Serum but Counterglow is a great place to start for anyone looking for simple, effective skincare that is clean and trusted.
Let’s take a look at each product that is part of Counterglow, shall we?!
I am super excited about the new cleanser for starters!
CLEANSE – Counterglow Silky Skin Cleanser
I personally am VERY excited about this new cleanser and it was the first thing in my cart once I was able to shop. This is a brand new formula!! It is formulated with a specialized form of hyaluronic acid to help hydrate your skin even after you are done cleansing. It is a gentle formula great for anyone with dry skin but also can be used by all skin types! Silky skin? Yes, please!
PREP – Counterglow Hyaluronic Moisture Mist
This is also a brand new product that I am super excited about! The Counterglow Hyaluronic Moisture Mist can work as a toner and a daily hydrator. Who doesn’t love a good mist? I am so glad this is part of the Beautycounter relaunch and included in the Counterglow collection!
TREAT – Counterglow Tri-Luronic Hydrating Serum
Try saying that five times fast! This product is formulated with three forms of hyaluronic acid giving your skin a triple dose of skin plumping hydration to nourish, smooth, calm, and brighten! It is time to reveal your best, glowing, skin with ingredients that are proven safe and effective. This serum is stacked with all kinds of goodness and is a must try!
PROTECT – Counterglow Adaptive Moisture Lotion
This is an upgraded version of the previous adaptive moisture lotion that you know and loved. It is lightweight and super hydrating as well as clinically backed to improve hydration over time.
To say I am excited about this brand new Counterglow line would definitely be an understatement! I think it is definitely going to be a gamechanger in the market!
Whether you were a Beautycounter loyalist or are new to the safer skincare scene, this collection is your low-lift, high-impact skincare solution.
I cannot wait to hear what you think!
The Beautycounter Rebrand: What you need to know
In case you haven’t yet heard, here is a quick summary to get you up to speed on what happened to Beautycounter. After some behind-the-scenes business shifts and a temporary closure, the company went through a full transformation. They kept the same mission (safe, effective products without harmful ingredients), but came back with a bold new look, name, and direction. The former Beautycounter CEO is leading the movement again!
Now called Counter, the brand is still focused on advocacy, ingredient transparency, and high-performing products. The Beautycounter relaunch is more than just a comeback, it’s a commitment to a higher standard in the beauty industry.
The clean beauty world is buzzing with the anticipation of the Beautycounter relaunch because when they went offline a year ago a lot of us were scrambling for dupes. It is not easy to find another brand that combines beautiful packaging, actual clean ingredients, and results you can see.
With the launch of Counter skincare, the brand is not only back, but raising the bar even higher and I am HERE for it all.
When and Where to Shop the Counterglow Collection
Counterglow is officially LIVE and dropped alongside the Counter launch!
Here’s how to prep for launch day so you can be the first to get your hands on all of the goodies:
Bookmark this post so you’ve got the info when the collection goes live.
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Who’s excited?! A new era of clean beauty is here! I am so excited to see what is next to come from Counter as this is surely just the beginning. The Beautycounter rebrand might have changed the name, but the mission hasn’t changed one bit. The Counter launch is proving that clean beauty can still be chic, effective, and empowering AF.
