There has been a lot of buzz this week in the Clean Beauty world especially when it comes to Beautycounter specifically! You might be wondering does Ulta sell Beautycounter now?!? The short answer to the question does Ulta sell Beautycounter is YES!!! Beautycounter did announce this week that Ulta will sell a curated assortment of products launching first online and then in select stores across the US. This is a really exciting time for us at Beautycounter because our mission is gaining momentum!
Beautycounter is having a special moment with the opportunity to get safer products into more people’s hands and ultimately impact more people’s lives through the Beautycounter partnership with Ulta.
This Beautycounter mission is what makes me so proud to be a part of this company as a Beautycounter Brand Advocate! Of course with this big news comes lots of questions which I have some answers for you! I’ve heard countless times this week “does Ulta sell Beautycounter” and “what does this mean if I buy through you as a beauty advocate?” I got you, my friend! Let’s dig in to all the fun stuff now, shall we? 🙂
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I also have these additional blogs to help you crush your skincare and makeup goals!
- What Beautycounter Products Should You Use? A Review of the Countertime Collection
- Beautycounter Glow First Priming Serum – Your New Bestie!
- Beautycounter Band of Beauty Membership Program
- Top 5 Reasons to Become a Beautycounter Consultant – Get Started Today!
- Flawless Makeup in 5 Minutes! Beautycounter Flawless in Five Bundle
Does Ulta sell Beautycounter?
The answer to your burning question does Ulta sell Beautycounter is YES! The Beautycounter Ulta partnership was announced this week! The Beautycounter Ulta partnership will launch online and in select stores on February 26, 2023. The goal is to be in 500 Ulta stores by March 15th so there’s a good chance you might see your favorites available in store very soon.
This Beautycounter Ulta partnership is currently in the U.S. only right now and is expected to be an ongoing partnership as long as things go well!
Can I still shop with my Beautycounter Brand Advocate?
Absolutely! You can and you SHOULD still shop with your Beautycounter Brand Advocate because your advocate is your trusted advisor to help you access education, maximize your value, and keep you up to date on new product launches and promotions!
You’ll also be able to access the entire Beautycounter selection through your Beautycounter brand advocate and learn more about the opportunity of becoming a Beautycounter brand advocate. Speaking of maximizing your value, another big perk of shopping with your brand advocate is Beautycounter’s compelling Band of Beauty Membership program which is only available through your brand advocate AND is only going to get better in the coming months!
As a Beautycounter brand advocate myself, I am all about building community with my clients, having fun, and of course sharing the occasional sneak peek of a new launch coming! Be sure to get on my e-mail list so you never miss a thing! It’s a spam free zone! 🙂

Which products are part of the Beautycounter Ulta partnership?
Beautycounter is launching nine makeup products and twenty one skincare products as part of the initial Beautycounter Ulta partnership! Some of my favorites are definitely going to be included and I suspect, if you are new to Beautycounter, they will soon become your favorites as well.
Below is the complete list of products launching at the start of the Beautycounter Ulta partnership:
Makeup
• Dew Skin Tinted Moisturizer
• Skin Twin Featherweight Foundation • Skin Twin Creamy Concealer
• Cheeky Clean Cream Blush
• Cheeky Clean Cream Blush Refills
• Beyond Gloss
• Lid Glow Cream Shadow
• Think Big All-in-One Mascara
• Sheer Genius Conditioning Lipstick
Skincare
• Countercontrol Collection
• Countermatch Collection
• Countertime Collection
• All Bright Line
• Reflect Effect Line

Is Beautycounter sold at Target?
Beautycounter is not sold at Target. This latest partnership announcement is between Beautycounter and Ulta.
It is an exciting time at Beautycounter and I really can’t wait to see where this new Beautycounter Ulta partnership takes the mission I so very love! Our mission has and always will be to get safer products into the hands of EVERYONE! It’s pretty powerful when you think about it. Have you thought about making an impact with purpose, community, and the potential for extra income? The time really is now to join me in becoming a Beautycounter brand advocate! Let’s do this together!!
Are you ready to get involved with an amazing company and become a force for positive change? Hands in the air! 🙂 It is your time!
If so, we should chat! 🙂 I would love to connect with you! If you’re interested in becoming a brand advocate, fill out this survey here and I’ll reach out!
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